How we can help?
Looking for help with your SEO Penalty needs?
Manual Penalty Check
Audit bad backlinks
Disavow bad backlinks
Periodic Link Review
What is SEO Penalty Recovery?
To put it short, a SEO Penalty or Search Engine Penalty such as Google Penalty or Bing Penalty is basically a Search Engine identifying your website violating their Web guidelines. This could be due to two main reasons, the utilisation of manipulative methods to increase your website’s search engine rankings or your website has a poor user experience when people visit your website.
Our SEO Penalty Recovery service identifies and gets rid of any toxic or harmful links that’s pointing to your website. If you’re seeing a drop in traffic or your rankings for specific keywords related to your website have been completely removed, you may be ‘penalised’ by search engines such as Google, Bing, etc.
How does somebody get Penalised by Search Engines like Google or Bing?
To expand on what we mentioned above, a website can be penalised due to two reasons – applying ‘blackhat’ marketing tactics or offering a poor web experience to your website visitors. Your website could be affected by two ways, Manual penalisation action or algorithm penalty.
A Manual penalty is when someone who works at either Google or Bing manually reviews your website and its link portfolio and deem your website as violating their Web guidelines. A algorithm penalty is when your website triggered a filter or action that a search engine’s algorithm was programmed to identify and follow common footprints to deem the website as violating a specific web guideline.
To determine if you’ve been penalised by Google or Bing, you can check if:
- You received an email or Webmaster tool notification that there’s been unusual activity / web spam from your website (usually manual penalty);
- There’s a sudden drop in traffic / enquiries from a specific time / date which closely aligns with Google’s algothirm update;
- Sudden drop in search engine rankings from 10 to 100 in search engine ranking position;
- You can’t see your website on any search engine results. Try search site:yourwebsite.com.au and see if there’s anything that shows or certain pages that don’t come up in the search results.
Things to look out for that could potentially cause my website to be penalised?
According to Google, the search engine updates its algorithms (positive / negative) over 500 times a year! Imagine not knowing if one day that you may violate rules and be penalised for it!
That is why we identify the major updates that could potentially affect our clients and update and manage the changes to avoid any penalisation.
Here are the tactics that may potentially cause you to be violating Google or Bing’s web guidelines:
- Link-building schemes;
- Keyword stuffing/hiding text links;
- Copying existing content;
- Abusing META tags such as Schema;
- Minimal to no content on a webpage;
- Spamming on the web;
- Heavy affiliate-based content.
Google Panda Penalty - Overview
The Google Panda Algorithm assess a number of on-page factors and website usability. This means it looks for spammy / over-optimised content, misuse of META tags, schemas, page-speed, user-friendly experience (navigation structure), and other elements that assist with on-page factors.
How do we recover from Google Panda Penalty?
- Analysing your website and evaluating your webpages and scoring them;
- Check for overall site speed performance and for specific web-pages;
- Rewrite content for main pages;
- Remove or redirect pages that isn’t content heavy or doesn’t warrant a page itself.
Google Penguin Penalty - Overview
Google Penguin Algorithm was introduced in 2012 to combat webmasters who manipulated Google’s search engine ranking factors by engaging in un-natural volume or attaining of backlinks. Google now looks at the quality of the links rather than just the sheer volume of backlinks you have.
How do we recover from Google Penguin Penalty?
- Manually analyse your back linking profile and categorise each link profile in a group;
- Investigate the negative link group and review the source and note any contact details to attempt to remove your link;
- Prepare a ‘disavow’ strategy to let Google know to ignore the backlinks that cannot be manually removed;
- Repeat and ensure that your link profile is clean.
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Contact us today about your SEO Penalty Recovery needs!
Book in a free strategic consultation with us to understand your goals, needs, and wants.