Work with a Brisbane SEO Expert who has over 10 years of experience in Search Engine Optimisation.

Where it began

Back in 2005, I was exposed to HTML coding (thanks to Myspace!). I would edit mine and my mate’s profiles with crazy designs and flying gifs everywhere and put my profile link at the footer.

When requests started flowing in, I had an idea where I would charge a commission to edit people’s profile pages. This was my first exposure to marketing and coding.

The learning curve

I was exposed to affiliate marketing by accident. One of my Myspace clients wanted their profile page to have links where it would lead up to a sales page for some product.

The thing is, it wasn’t their product. He would earn an 80% commission for every sale whoever went through their link and successfully bought a product.

I was hooked, not long then I started building specific ‘micro-sites’ promoting casino, adult (it paid well!), and self-help well-being ebooks.

Combining SEO and Affiliate Marketing

My micro-sites were doing good, but not great. Traffic was not as much as I expected. So a simple “how to rank a website higher on Google” led me to some brand new marketing strategy known as “Search Engine Optimisation” aka SEO.

Fascinated with strategy but still a bit apprehensive of SEO because of something so life changing that I can do. So I decided to bite the bullet and do it on the adult dating micro-site since it wasn’t bringing me much commission.

My rise to SEO and Digital Marketing

After 9 months, the adult micro-site had ranked on page 1 for informational keywords such as ‘best dating websites 2009’, ‘best online dating sites’, ‘brand name reviews’ etc. I had various offers to sell/promote dating websites directly from companies.

But after 9 months of constantly competing with other websites with deeper wallets and fighting off negative SEO smear campaigns. I’ve had enough of affiliate marketing.

I started to delve into Digital marketing, specifically SEO. I started approaching businesses who were spending money on advertising and offered my SEO services.

My downfall on SEO

This marks the time I fell into Google’s penalty updates utilising 2009 SEO tactics in 2011. My affiliate micro-sites were manually penalised, my client’s corporate websites were hit by Google’s Panda update. It was all my fault. Too proud to keep up to date with SEO strategies because I followed the old mentality of ‘If it ain’t broke, don’t fix it’.

I spoke to all my clients and most were understanding and knew I would fix up my mess. I vowed to fix up their websites free of charge and until the damage was rectified.

So back to ground-zero, I decided to reach out to the professionals in the industry for guidance. I learnt more about SEO from others than learning it myself. I had learned to appreciate the craft rather than seeing it as just a tool to rank up on search engines.

I was eventually able to recover 98% of my client’s website that were potentially or already affected by the update.

Headhunted as a SEO expert

With over 30 clients retaining my SEO services, I was headhunted for a digital agency to become their Brisbane SEO expert. I declined because of the biased views from my clients telling me agencies were just in it for the ‘money’ rather than the passion.

I decided to take up an offer for a full-time role as a digital marketer at a State Government agency while I maintained my consultancy gig.

My life as a Brisbane SEO expert

As of today, my clients range from small boutique online businesses to major multinational organisations looking for expertise in SEO.